AI in Business Development — Turning Data Into Market Decisions

Intro

Five years ago, market entry was mostly intuition — who you knew, which markets “felt” right, and how fast you could move paperwork. Today, I rely more on data and AI-driven scoring models to make those same decisions faster and smarter. As part of my ongoing learning, I’ve been completing the AI for Business certification and applying those frameworks to evaluate potential markets for Minex Solutions’ exports.

1. From experience to evidence

When we entered Zambia, our decision was based on buyer interest and past enquiries.
Now, I would feed those same leads into a scoring system that evaluates:

● Import dependency

● Infrastructure spending

● Freight cost per ton

● Local regulation complexity

● Currency volatility

This transforms guesswork into measurable probability.

2 . The human side of AI

AI doesn’t replace people; it enhances them.
It helps me identify which leads are worth pursuing but still needs human judgment to understand local culture, timing, and negotiation style.

3 . AI in trade isn’t just for tech companies

Even in heavy industries like mining or crushing plants, small exporters can use AI tools for:

● Price tracking across global suppliers

● Predictive logistics planning

● Sentiment analysis of import market trends

We’re testing AI tools to forecast shipment cycles and buyer re-order probability — something that can reduce lead time and improve planning accuracy by over 20%.

4 . Looking ahead: UK market evaluation

Our next step is applying the same AI framework to UK market expansion.
By combining trade data, industry codes, and competitor analysis, we’re preparing a data-backed entry strategy that supports long-term growth and compliance.

Conclusion

AI won’t decide which markets you win — but it will help you choose where to focus your human effort.
That’s the future of international business development: data plus instinct.

Read more about how Minex Solutions integrates technology into manufacturing and export operations at https://minexsolutions.com.

Seresha Alla