When I first started exploring export markets in Africa, I thought the biggest challenge would be logistics.
It turned out to be trust.
In international trade, trust isn’t built through long emails or fancy presentations — it’s earned through transparency, consistent communication, and delivery on commitments.
At Minex Solutions, we manufacture and export industrial crushing and screening plants. Between 2019 and 2025, I had the opportunity to lead shipments to Comoros and Zambia, working directly with overseas buyers and local partners.
The first order to Comoros looked simple on paper — FOB from Nhava Sheva, 100% advance, €20,000 value. But delays in port schedules and shipping container shortages almost derailed the delivery.
We shared the situation openly with the client and provided revised timelines. Instead of losing trust, it strengthened the relationship.
Every market reads documents differently. The same invoice format that works for a domestic client might raise compliance questions abroad.
We built a universal documentation template that covered bank details, INCOTERMS, HS codes, and machine specifications — something I continue to refine for each region.
International business isn’t transactional. It’s relational.
Many of our repeat buyers came back not just because of product quality but because they had direct access to someone who understood their business constraints.
Each successful export shipment — whether €20,000 or ₹1.3 crore — is a story of multiple teams: production, logistics, accounts, and documentation.
As our operations grew, I realized that every export is teamwork in motion.
International business development isn’t about luck or timing — it’s about clarity, transparency, and persistence.
Our experiences in Africa taught us that markets grow when people do business like humans, not spreadsheets.
👉 Read more about how our manufacturing operations power international markets on Minex Solutions.
© 2025 Seresha Alla | Global Business Development Manager | Minex Solutions – India | Africa | UAE | UK Expansion.